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One of the biggest challenges faced by schools these days is to get on the same page as their parents.

Of course, that sounds like quite a simple task when we reduce it down to a neat little metaphor. It’s another to actually write that page, to communicate it so that people hear it and then to have them step into agreement rather than argument about the details on the page.

As a former Principal and now CEO of Real Schools, I’ve become passionate about each school knowing the right strategies and right means for getting the right messages to parents so that they can be heard and understood. Only then can we get our parents defaulting into partnership with us, rather than into the adversarial relationship we sometimes find ourselves in.



There’s a lot to take into account, but more than anything it’s about delivering and communicating about the big stuff. While many things have changed in the ways that today’s schools look and run – technology for a start! – the purpose for which parents send their kids to school hasn’t shifted a great deal. They send them in the hope that:

  1. They’ll get a great education and learn to love learning.
  2. We’ll work with them on turning them into good citizens.

All of this is why I’ll be running a free webinar for Teachers and School Leaders titled “21st Century Approaches to Home-School Communication” on Thursday 14th September 2017 at 3.30pm AEST.

Adam Voigt

UPDATE: You can access a recording of the webinar here.


Adam is a former School Principal who has led with success in some of Australia’s toughest locations, including highly disadvantaged schools in the Northern Territory.

He spearheaded Behaviour & Wellbeing support across the NT and then achieved his first substantive Principalship at 35 years of age. He went on to open a large, Government Primary School in Darwin where many lessons were learned about the components of a high performing School Culture.

Adam’s work saw him interviewed on Channel 7’s Sunrise and he also gave a TEDx Talk on School Culture. Adam has spoken across Australia and Internationally on just what it takes to drive exponentially improving results in schools.

In 2012, Adam founded Real Schools and now bases himself in Melbourne. Through Real Schools, Adam works with Australian schools across 12, 24 and 36 Months as a Partner & Critical Friend to enhance, transform and sustain dynamic School Cultures.